BRIEF OF SUBMITTED SOLUTION

To excel in business, understanding your customers needs and behaviors is crucial. The customers are the primary reason why micro- entrepreneur goes into business. The desire to satisfy or service the needs of the customers, in return for money, is the motivating factor the msmes.
Starting a business is a big, difficult, scary adventure. It’s a serious problem to deal with on it’s own. That’s why it’s so important to try and leverage any existing skills, background or experience you already have when starting your business.

Why would you throw away all of your skills and experience and knowledge on a topic and try to gain a bunch of new skills and learn how to build business at the same time?

This happens a lot. The tendency is, you’re tired of your job, you’re tired of the life that you live right now, you want to jump into some fresh, new business idea. Some podcast episode or blog post comes across your screen, about how XYZ is the hottest business trend this year.

So then you’re going to try and start a business, which means learning a whole bunch of new things, and at the same time, you’re going to learn an entire new topic as well? It’s no wonder most small businesses fail.

The point here is that if you have some sort of really useful skill or some experience within a topic, see if there’s a way for you to leverage that. Don’t throw all of that away. See if there’s a way for you to leverage some of that within your business.

It doesn’t mean you have to be an expert at the thing you’re trying to get off the ground. It doesn’t necessarily mean that you have to be an expert on razors, if you want to start Dollar Shave Club. But it does mean that because we’re often one-person businesses, you better at least have some of the skills it’s going to take, like maybe making videos if a video is going to be a key part of your strategy, or building websites or whatever it is.

If you have some skills, experience, expertise, talents, whatever, see if there’s a way for you to incorporate those into your business idea. Don’t make the mistake of not leveraging what you already have.